Skincare
How to apply moisturizer: amount, timing, and the damp-skin rule
Moisturizer goes on clean, slightly damp skin in a layer that covers without coating, before sunscreen in the morning.
Beautyise
Makeup
Eyeliner for beginners — How to apply eyeliner: pencil, liquid, and gel, step by step
Eyeliner goes on in short strokes close to the lashes: pencils ease application, gels pair with a brush, liquids draw the sharpest line, and FDA hygiene rules keep the eye area safe.
Skincare
MICHÉLE MAGDIĆ: FROM BEAUTY ENTREPRENEURSHIP TO THE INTERNATIONAL RUNWAY
Berlin Fashion Week, Rubin Singer SS27 in Paris, and the VUGA TV Award 2026 mark a new chapter in the career of an international makeup artist, hairstylist, qualified beautician, and beauty educator.
The Routine Audit
Step by step, with receipts.
Skincare
Skincare
Skincare shopping: A smart shopper's guide to buying skincare
How to read a label, sample without regret, and walk past the impulse shelf.
Skincare
Almost 95% of viral 'glass skin' TikToks carry misleading claims, study finds
A new EADV study found safety information almost entirely missing from viral Korean skincare videos — and the problem is the format, not the routines.
Makeup
Makeup
How to make summer makeup last through the heat
Summer makeup holds up by controlling moisture: a thin base, loose powder where shine starts, a setting spray to finish, and sunscreen reapplied every two hours.
Makeup
Makeup tutorial red flags: what not to copy
Viral techniques are built for the camera first. Here is how to spot the ones that will not survive daylight.
Makeup
The only makeup brushes you really need
A short list of brush types that cover a full face, plus the multi-taskers that stand in for a drawer full of duplicates.
Ingredients
Ingredients
Hyaluronic acid: how to use it so it actually works
The molecule holds water beautifully, but only if you give it water to hold.
Ingredients
Benzoyl peroxide: how to use it without wrecking your skin
Concentration, frequency, and pairings decide whether this classic acne ingredient helps or strips your skin raw.
Ingredients
Retinol myths dermatologists wish would die
The internet has turned one of skincare's best-studied ingredients into a villain. Here is what the evidence actually says.
Beauty News
Beauty News
Beauty marketing claims: How to read a beauty brand's claims critically
Beauty claims sort by legal category: cleanse-and-beautify words keep a product cosmetic, treat-and-cure words make it a drug, and words like hypoallergenic carry no federal definition.
Beauty News
Beauty News: The Beauty Industry Stories That Shape Shelf Trends
Acquisitions, earnings, and regulation decide what ends up in your basket long before a trend video does.
Beauty News
The EU is capping retinol in skincare. Here's what changes for your routine
An EU regulation adopted in 2024 limits retinol to 0.3% in face products by 2027 — and for routine-builders, the practical effect is mostly about labels, timelines, and reformulated favorites.
The Lab Notes
Fashion News
Fashion Week Influence: How Fashion Weeks Influence What You Wear Daily
Runway looks reach your closet on a delay — here is how the pipeline actually works, season by season.
Fashion News
e.l.f. and Bubble's hybrid line bets on skin-first makeup
The two brands turned a viral product-mixing trick into a three-item collection, arriving as market data shows most Gen Z shoppers now want skincare and makeup in one step.
Fashion News
LVMH Returns Fashion to Growth in Q2 2026 as Jewellery Leads the Rebound
LVMH's fashion and leather goods sales rose 1% organically in Q2 2026, the division's first growth in seven quarters, while jewellery jumped 11% and group first-half revenue reached 38.6 billion euros.
Fashion News
Paris Haute Couture Week 2026 Closes with Sculptural Gowns and Star Attendance
The fall/winter 2026-2027 couture week ran July 6-9, 2026 in Paris, with Schiaparelli, Balenciaga and other houses sending sculptural silhouettes and intricate embroidery down four days of runways.
Latest Stories
Ingredients
Tranexamic acid for dark spots: what the evidence shows
A blood-clotting drug turned brightening ingredient — here is what it can and cannot do for hyperpigmentation.
Ingredients
What niacinamide actually does for your skin
Niacinamide is a form of vitamin B3 that studies show improves uneven tone and supports the skin barrier at concentrations of 2–5% — and, contrary to shelf folklore, it layers happily with almost everything.
Skincare
How to layer skincare in the right order
Skincare layers from thinnest to thickest — cleanser, treatment serums, moisturizer, sunscreen in the morning — and the order matters because each layer has to reach the skin through the last one.
Beauty News
How to layer skincare in the right order
Skincare layers from thinnest to thickest: cleanser, toner, treatment serum, eye cream, moisturizer, then sunscreen.
Skincare
How to patch test a new skincare product
A quarter-sized spot on your inner arm, twice a day, for seven to 10 days: here's the dermatologist-backed way to check a new product before it reaches your face.
Makeup
How to tell when it's time to toss your mascara
Mascara has the shortest safe shelf life of any makeup product, and the FDA's own guidance explains why the two-to-four-month window matters more than it looks.
Ingredients
What niacinamide actually does for your skin
The vitamin B3 derivative shows up in nearly every routine. Here's what the research actually supports, from oil control to barrier repair.
Beauty News
FDA approves first new sunscreen filter in 20 years
Bemotrizinol is the first new over-the-counter sunscreen active ingredient cleared in the U.S. since 2006, and it works differently from the chemical and mineral filters already on shelves.